The Alfa Romeo Family :
Alfa Romeo was founded in 1899, and since then, it has built a reputation for making small cars that have become icons for entire generations.
Since its foundation, Alfa Romeo has taken a distinct and original approach to creating vehicles, attempting to create a point of convergence between style and passion, combining iconic Italian design, cutting-edge technology, and a bold dynamic spirit to continually inspire authentic emotions.
Alfa Romeo is known for:
• Spirit: vivacity, enjoyment, and stimulation.
• Light and efficient: Aerodynamic, lightweight, low consumption, agile, and pure.
• Italian style: sensuality and fluidity.
• Advanced technology: powertrain.
• Dynamic: performance-handling.
Brand values
Advanced technology:
Every Alfa Romeo has been designed from the outset to establish a defining benchmark for technology in its class.
Performance and dynamism :
Every Alfa Romeo is a union of technology with an exceptional power-to-weight ratio providing class-leading performance in terms of speed, acceleration and road holding.
Lightness and efficiency:
A sophisticated choice of material, extensive use of light alloys, carbon fibre and composite materials, together with meticulous engineering design allows for optimal weight distribution, optimal dynamic balance, and outstanding efficiency.
Italian Design :
Subtly elegant lines and meticulous attention to finish and detail are the unmistakable hallmarks of Italian design and emphasize the uniqueness of the brand.
Unique spirit:
The personality of an Alfa Romeo is most truly expressed by the way it achieves a synergistic symbiosis with the driver. This is because of its combination of form and technology, as well as the responsiveness of its engine.
The brand vision :
Alfa Romeo is an Italian brand with a clear focus on advanced technology, performance, and design, set to deliver pure-spirited products competing globally in premium segments.
The brand purpose:
To deliver vehicles that are credible on all dimensions, that stimulate the senses and are a catalyst for intense emotions.
The brand values:
Spirited, light and efficient, Italian style, advanced technology, dynamism.
The brand identity :
ALFA, the Anonima Lombard Fabbrica Automobili (Lombard Automobile Factory Ltd) was founded on 24 June 1910. Nicola Romeo purchased it 5 years later, making it Alfa Romeo. He put resources into racing which he considered a strategic objective. From the mid-twenties onward Alfa won a long series of prestigious victories, putting the Milan company centre stage. In 1933 Alfa Romeo became part of the state-owned IRI (Istituto per la Ricostruzione Industriale – the industrial reconstruction institute) expanding into aircraft engines at the same time.
CMH Alfa Romeo Umhlanga is based at 89 Flanders Drive. We would like to extend a warm welcome to our loyal clients, as well as those who would love to join us at our new home. We would also like to invite those clients who currently drive Alfa Romeo vehicles to bring their vehicles for servicing and parts requirements.
Wayne Prigge the new vehicle sales manager and his experienced sales team are ready to put you into your new vehicle. The team at Alfa Romeo Umhlanga is looking forward to meeting you and sharing exciting moments with you our valued clients.
